• Mark Watson-Mitchell

Cake Box - a creamy prospect?


Shares in the egg-free cake baking retail franchise group Cake Box Holdings are looking 'too cheap' says broker Liberum Capital.


There is a growing queue for new stores - which is now some 47 versus only 24 pre-Covid-19.


Furthermore the company's cash generation is remaining strong, making a special dividend very affordable.


Analyst Wayne Brown retained his ‘buy’ recommendation and target price of 265p on the shares, which rose 6.8% to 176.2p yesterday.


Brown noted that online sales were up 81%.


‘The strong trading momentum since reopening of stores in mid-May has continued in September, with like-for-like sales for the last 20 weeks of the first half of 2021 up 12.1%.’