PZ Cussons – is it time to get into a lather ahead of the Finals Trading Update, shares now 87p, aiming to bubble up and trade 110p/125p range very soon

Mark Watson-Mitchell - 12.06.2026

For everyone, for life, for good - that is the group strategy

I would hazard a guess that everyone’s house has carried this company’s products on its shelves.

Capitalised at £367m, this group has been building up over the last 142 years, and it is still growing!

Next week, on Wednesday 16^th June, we should see PZ Cussons (LON:PZC) issue a Trading Update for its year to the end of last month.

Its shares, now 87p, could well start to nudge forward on the back of good news, looking to break its price back over the 100p barrier and up to trade the 110p to 125p range.

The Business

Based in Manchester, this consumer goods business employs just under 2,500 people internationally.

Since its establishment in 1884, it has been creating products to delight, care for and nourish consumers.

Its lead markets are the UK, ANZ, Nigeria and Indonesia with products across the core categories of Personal, Home and Baby Care.

The principal activities are the manufacture and distribution of soaps, detergents, toiletries, beauty products, pharmaceuticals, electrical goods, edible oils, fats and spreads and nutritional products.

The group’s ‘locally-loved’ brands include Carex, Childs Farm, Cussons Baby, Imperial Leather, Morning Fresh, Original Source, Premier, Sanctuary Spa, Stella and St.Tropez.

The Europe & the Americas and Asia Pacific segments are engaged in the sale of hygiene, beauty, and baby products.

Its Africa segment is engaged in the sale of hygiene, beauty, and baby products as well as electrical products.

While its Central segment comprises the activities of its in-house fragrance business.

Recent Q3 Trading Update

On Tuesday, 24^th March, the group reported continued strong trading for its third quarter, with like-for-like revenue growth of 6.3% and reported revenue growth of 5.0%.

Reflecting that performance and improved stability in the Nigerian Naira, the company stated that, subject to currency fluctuations, it expects its full-year adjusted operating profit to be at the upper end of its £53m-57m guidance range.

Management's mitigation actions have reduced the group's sensitivity to such volatility.

The Equity

There are some 428.72m shares in issue.

The larger holders include FIL Investment Advisors (UK) (9.78%), Liontrust Portfolio Management (4.90%), JB Zochonis Settlement for Nephews & Nieces (4.65%), Lindsell Train (4.36%), Heronbridge Investment Management (3.08%), FIL Investments International (2.80%), JO Hambro Capital Management (1.80%), Premier Fund Managers (1.39%), Hargreaves Lansdown Fund Managers (1.13%), and UBS Asset Management Switzerland (0.89%).

Brokers Views

Four brokers closely follow the group, three of whom call the shares a Buy and the fourth rates as a Hold.

The consensus average Target Price is 116p, with the Lowest set at 100p and the Highest at 125p.

Analyst Sahill Shan, at Singer Capital Markets, has a 118p Target Price on his Buy rating.

He states that the shares offer a compelling upside for value and income investors.

His estimates for the year to end-May 2026 are for £546.8m (£513.8m) sales, with adjusted pre-tax profits of £47.3m (£41.1m), and earnings dipping slightly to 6.9p (7.2p), but paying out an increased dividend of 3.75p (3.60p) per share.

He anticipates the last year to have seen the net deficit at bank to have reduced from -£126.9m to just -£46.2m.

For the year now underway, Shah looks for £571.7m revenues, £55.6m profits, 8.1p earnings and 4.05p per share in dividend, with net debt falling to only -£9.2m.

The year to end-May 2028 estimates show £597.9m sales, £62.8m profits, 9.0p earnings and 4.53p in dividend, while the group switches impressively into £19.1m net cash at bank at the year end.

My View

The group expects to be reporting its 2026 Final Results on Thursday, 6^th August.

Before that, though, we will be seeing a Final Trading Update for the year to end-May 2026, being issued next Wednesday, 16^th June.

At that time, we would look for another positive statement upon which analysts could well revise their estimates.

In early February this year, the group’s shares were up to 92.10p, before easing back to 70.10p just over a month later.

Now trading at around the 87.50p level, I have a good feeling that this group’s shares are priming themselves for an upward push over the 100p barrier, up to trade the 110p to 125p price range.

Next week’s Trading Update could create sufficient impetus to get them bubbling.

(Profile 12.06.26 @ 87.50p set a Target Price of 110p)

Ready to bubble?